Prologue Isn’t Prophecy: Rochester’s Housing Market in 2026
Mortgage rates are rising, fewer Rochester homes are selling, and prices are still climbing. Mark Siwiec examines what the past can tell us about this market.
October 7, 2026
Mortgage rates are rising, fewer Rochester homes are selling, and prices are still climbing. Mark Siwiec examines what the past can tell us about this market.
Rochester listings are rising, yet one Henrietta home drew 28 offers. Mark Siwiec and Corey Moran explain rates, buyer competition, and seller timing.
In 1990, a soaked and newly licensed Mark Siwiec knocked on doors in Browncroft, hoping to find his first clients. The lesson he learned about effort, fear, and opportunity stayed with him.
Standing inside Buffalo’s new stadium, Mark Siwiec reflects on the city that raised him, his move to Rochester, and the steel core that has stayed with him through both change and growth.
Rochester listings are rising while pending sales are falling. Mark Siwiec and Corey Moran discuss mortgage rates, pricing, and opportunities for buyers.
From the outside, Mark Siwiec’s $92 million real estate business looked like a tremendous success. Inside, its culture was breaking down. This is the story of why he dismantled the organization, rebuilt it around shared standards, and discovered that a better place to work could also become a better business
Rochester’s late-summer slowdown is meeting a larger challenge: active buyers are adapting to today’s mortgage rates, but many homeowners remain reluctant to give up loans near 3%. Here is what that could mean for the final months of 2026.
During a quiet trip through Norway’s fjords, Mark Siwiec discovered that stepping away from a demanding real estate season created the room he needed to think. His reflection explores leadership, meaningful work, and his continuing transition from real estate agent to CEO.
Rochester remains one of the hottest real estate markets in the country, but could changing conditions finally cool things down? A closer look at inventory, affordability and buyer demand reveals why the market may slow without home prices actually falling.
Rochester’s summer housing market is creating two very different experiences. Prepared homes are still moving quickly, while overlooked listings are creating new opportunities for buyers.