The Rochester Lilac Festival draws nearly 500,000 people every year, but most don’t see what goes on behind the scenes. Executive Producer Jenny LoMaglio shares how the event comes together, from logistics and budgeting to weather challenges and real-time decision making. The conversation also dives into how the festival is adapting with new experiences, stronger security, and a focus on sustainability while still staying true to what makes it a staple in Rochester.
/